College Catalog Programs of Study 2010-2011
MARKETING
Career Studies Certificate
AN
Purpose:
The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.
Recommended Preparation:
Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.
| One Year |
Credits |
|
||||
| 1st Semester | ||||||
| ENG | 111 | 3 | ||||
| ITE | 115 | Intro to Computer Applications & Concepts | 3 | |||
| MKT | 201 | 3 | ||||
| MKT | 228 | 3 | ||||
| SDV | 1 | |||||
| Total | 13 | |||||
| 2nd Semester | ||||||
| BUS | 125 | Applied Business Math | 3 | |||
| CST | 110 | Intro to Communication | 3 | |||
| MKT | 200 | Consumers, Marketing and Society | 3 | |||
| MKT | 215 | Sales & Marketing Management | 3 | |||
| MKT | 275 | International Marketing or MKT 282 Principles of eCommerce | 3 | |||
| Total | 15 | |||||
| Total credits for the Marketing Career Studies Certificate in MARKETING=28 | ||||||