College Catalog Programs of Study 2012-2013
MARKETING
Associate of Applied Science Degree
AN
Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.
Transfer Information: Transfer is not the primary purpose of an A.A.S. program, but 91°µÍø has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
| Two Years |
Credits |
|
||||
| 1st Semester | ||||||
| BUS | 100 | 3 | ||||
| ENG | 111 | 3 | ||||
| 3 | ||||||
| 2PED | 116 | 1 | ||||
| Total | 17 | |||||
| 2nd Semester | ||||||
| BUS | 125 | 3 | ||||
| MKT | 200 | 3 | ||||
| MKT | 282 | 3 | ||||
| Total | 18 | |||||
| 3rd Semester | ||||||
| ACC | 211 | 3 | ||||
| MKT | 216 | 3 | ||||
| MKT | 284 | 3 | ||||
| 5CST | 110 | 3 | ||||
| MKT | 215 | 3 | ||||
| 2PED/RPK | Elective | 1 | ||||
| Total | 16 | |||||
| Total credits for the Marketing A.A.S.=66 | ||||||
1 Students considering transfer may take ECO 201 or 202 after consulting with an academic advisor.
2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.
3 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or academic advisor.
4The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed under General Education Electives.
5 CST 227 may be substituted.
6 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives.