College Catalog Programs of Study 2016-2017
Discontinued FA 2016
MARKETING
Digital Marketing Specialization
Associate of Applied Science Degree
Offered through AN, ELI
CIP Code: 52.0299
Purpose: The curriculum is designed for persons who seek employment in the field of electronic marketing and sales through business-to-business and business-to-consumer transactions, and those entrepreneurs who want to move their business on to the Internet or start an Internet company. The occupational objectives include e-business account manager, direct marketing sales analyst, e-channel management specialist, web sales support coordinator, website development and maintenance specialist, assistant manager of online communities, brand marketing specialist, advertising operations specialist, project lead analyst and Internet entrepreneur.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
| Two Years |
Credits |
|
||||
| 1st Semester | ||||||
| BUS | 100 | 3 | ||||
| ITE | 115 | 3 | ||||
| MTH | 151 | 1 | ||||
| Total | 16 | |||||
| 2nd Semester | ||||||
| BUS | 200 | 3 | ||||
| 2ENG | 112 | 3 | ||||
| ITD | 110 | 1 | ||||
| Total | 16 | |||||
| 3rd Semester | ||||||
| BUS | 201 | 3 | ||||
| ITE | 150 | |||||
| MKT | 228 | 3 | ||||
| 4PED/RPK | Elective | 1 | ||||
| Total | 16 | |||||
| 4th Semester | ||||||
| 5ACC | 115 | |||||
| CST | 110 | 3 | ||||
| MKT | 284 | 3 | ||||
| Total | 18 | |||||
Total credits for the Digital Marketing Specialization=66 |
||||||
1 Students considering transfer should take ECO 201 or ECO 202.
2 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or academic advisor.
3 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives.
4 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.
5 Students considering transfers should take ACC 211.
6 The social science elective may be selected from the social/behavioral sciences courses listed under General Education Electives.