College Catalog Programs of Study 2018-2019
MARKETING
Associate of Applied Science Degree
Offered through AN
CIP Code: 52.0299
Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, social media marketing specialist, and human resource manager.
Transfer Information: Transfer is not the primary purpose of an A.A.S. program, but 91°µÍø has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
| Two Years |
Credits |
|
||||
| 1st Semester | ||||||
| BUS | 100 | 3 | ||||
| ENG | 111 | 3 | ||||
| MTH | 154 | 1 | ||||
| Total | 16 | |||||
| 2nd Semester | ||||||
| BUS | 200 | 3 | ||||
| MKT | 201 | 3 | ||||
| Total | 15 | |||||
| 3rd Semester | ||||||
| BUS | 201 | Organizational Behavior or BUS Elective | 3 | |||
| MKT | 221 | 3 | ||||
| MKT | 284 | 3 | ||||
| Total | 15 | |||||
| 4th Semester | ||||||
| BUS | 205 | Human Resource Management or BUS Elective | 3 | |||
| BUS | 280 | 3 | ||||
| 5___ | 3 | |||||
| MKT | 215 | Sales & Marketing Mgt. | 3 | |||
| Total | 15 | |||||
Total credits for the Marketing A.A.S.=61 |
||||||
1 Students considering transfer may take ECO 201 or ECO 202 after consulting with an academic advisor.
2 May substitute ENG 116 or ENG 125 with the advice of a counselor or academic advisor.
3 See economics, geography, history, political science, psychology, or sociology (including anthropology) courses listed under General Education Electives.
4 May substitute with CST 100, CST 115, CST 126, CST 227, or CST 229.
,5 See humanities/fine arts courses listed under General Education Electives.